The Practice Trap · Free live webinar
When your practice grows, why does your load grow too?
More patients. More people. More decisions that still land with you. Join Troy Parsons to map the cycle that keeps allied health owners carrying the load — and identify the constraint to work on first.
7pm AEST Brisbane / 8pm AEDT Sydney & Melbourne45 minutes · Live online · Free to attend
Hosted by Troy ParsonsFounder, The Hive Practice · Allied health practice owner
A familiar cycle
You hire to get time back.
Then the complexity grows.
Your diary fills. You bring someone in. Their diary takes time to fill, costs rise, and your margin tightens. You work harder to cover the gap.
Soon you are carrying the clinical work, the team’s questions and the decisions nobody else can make. The next hire starts to look like the answer again.
- 01Your diary fills
- 02You hire for relief
- 03Complexity rises
- 04You carry the gap
Troy will draw this cycle live, so you can locate your own practice within it.
Find the governing constraint
Your diary is only
part of the picture.
Before you add another person, promotion or system, get clear on what is actually limiting the practice. The owner’s diary does not tell the whole story.
You are full.
Your team has capacity.
Start with pricing. Then examine clinician capability, patients’ confidence in the team, and the appropriate transfer of care. More enquiries may leave the same imbalance in place.
Diaries are quiet
across the practice.
Demand needs attention when there is spare capacity across the whole team. Learn to recognise this situation before applying a solution intended for an overloaded owner.
One constraint. One first move. Use the session to choose the action that fits your practice now.
Your 45 minutes
Bring a real decision.
Work on it live.
Have your current pricing and a rough picture of your team’s available capacity beside you. Choose one decision that keeps coming back to your desk.
See the cycle
Follow Troy’s live drawing of the practice trap and identify where the load keeps returning to you.
Work through pricing and capacity
Use a practical exercise to separate an owner who is full from a practice that needs more demand.
Choose a seven-day test
Identify one action to try in your own practice over the next seven days, and what you will watch to see whether it helps.
Consider your next step
Troy will explain the option of a fit review for owners who want to explore support from The Hive.
Your host
Troy knows the weight
of being the owner.
He has spent 25 years building Optimise Health. A proposed sale of his own practice exposed how much still depended on him, and changed the way he approached the business.
Through The Hive, Troy helps allied health owners think beyond their own clinical output: how the team operates, where margin is lost, and how a practice can depend less on its owner.
“I learn. I apply. I teach.”
Before you join
A few practical details.
Who is the webinar for?
Allied health practice owners in Australia and New Zealand, particularly owners whose workload keeps growing as the practice grows.
What does it cost?
The Practice Trap is free to attend.
When is it, and how long will it run?
Wednesday 11 November 2026, from 7pm to 7:45pm AEST in Brisbane, or 8pm to 8:45pm AEDT in Sydney and Melbourne. The session is live online.
What should I bring?
Your current pricing, a rough view of available capacity across your team, and one recurring decision you would like to work through. No special preparation is required.
How will I receive the joining details?
Joining details will follow before the session. Please use an email address you check regularly when you register.
Will a recording be available?
Recording availability has not been confirmed. Please plan to attend live.
Give yourself 45 minutes to see the pattern.
The Practice Trap · Wednesday 11 November · 7pm AEST / 8pm AEDT